The design process

Four steps, one finished kit.

The steps are the same for everyone. Switch the example to see how different clubs leaned on their own story.

See it for
Reference kits KCL FC drew inspiration from
Step 01

Share Your Inspiration

Send us reference kits you like (e.g. KCL Football's 1996 Arsenal throwback).

KCL FC crest and colours on the jersey
Step 02

Add Your Identity

Provide logos, colours, and motifs that matter to your team - from mascots (like King's College's lion) to campus details (like architectural patterns).

Early KCL FC kit mock-ups
Step 03

Analyse The Mock-Ups

We create kit options based on your input and send you tailored designs.

The approved KCL FC match jersey
Step 04

Finalise Together

Jump on a call with us to tweak details and lock in your final design.

The real thing KCL FC players wearing their finished kit

The finished kit, worn by KCL FC on match day.

Start yours

Ready to design merch you will actually love?

Fill in the parts of your brief below. The more you share, the sharper your first mock-ups will be.

Free design & mock-ups. Nothing to pay to see your ideas come to life.
First concepts fast. We turn your brief into tailored designs, then refine together.
No upfront cost to the club. Members order and pay for their own kit.

No spam. Images send straight to our studio. Prefer email? hello@varsa.co.uk

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