This Privacy Policy explains how VARSA (End to End Production Ltd) collects, uses, and protects your personal data when you use our website or place an order.
We are committed to protecting your privacy and handling your personal data with care and transparency, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
This website is operated by End to End Production Ltd trading as VARSA.
Our registered address is:
71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
For any privacy-related questions or requests, contact:
Email: support@varsa.co.uk
2. What Data We Collect
We may collect the following personal data:
Name, email address, and contact details
Delivery address and order history
Customisation data (e.g., names, initials, sizes, uploaded images)
Marketing preferences
Analytics data from your use of the website
Communication history (e.g. if you contact us)
We do not knowingly collect special category data (e.g., health, ethnicity) or data from children.
3. How We Collect Your Data
We collect your data when you:
Place an order through our website
Submit design information or upload files
Subscribe to our newsletter or opt in to marketing
Contact us via email or forms
Browse our website (via cookies and analytics tools)
4. Legal Bases for Processing
We process your data under one or more of the following legal grounds:
Contract: To fulfil your order or respond to your enquiry
Legitimate interest: To manage our business, improve services and prevent fraud
Consent: For email marketing or non-essential cookies
Legal obligation: For accounting, taxation or regulatory purposes
5. How We Use Your Data
We use your data to:
Process and deliver your orders
Personalise products you’ve ordered
Send updates and communicate with you
Improve our website and user experience
Send marketing emails (if you’ve opted in)
Analyse website usage and advertising effectiveness
You can unsubscribe from marketing emails at any time by clicking the link in any email we send.
6. Payment Processing
We do not store or process your payment card details.
Payments are handled securely by Shopify and Stripe, which are PCI DSS compliant.
7. Data Sharing
We share your personal data only where necessary, including with:
Payment processors (e.g. Shopify, Stripe)
Delivery and logistics providers
Cloud platforms used for order management and communication
(In future) Email and marketing platforms
All third parties are required to process your data in compliance with data protection law.
8. International Data Transfers
Some of our third-party providers (such as Shopify and Stripe) store or process data outside the UK, including in the US.
We ensure any such transfers are protected by appropriate safeguards, such as standard contractual clauses.
9. Cookies and Tracking Technologies
We use cookies and tracking tools, including Google Analytics, to understand how visitors use our site and to improve your experience.
You can manage cookie preferences via your browser settings.
For more information, please refer to our [Cookie Policy].
10. Retention of Your Data
We retain your personal data for as long as necessary for the purposes stated above.
This typically includes the duration of our business relationship and any legal or accounting obligations.
We currently do not have a fixed deletion schedule but review retention regularly.
11. Your Rights
Under UK GDPR, you have the right to:
Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data (in some cases)
Object to or restrict certain types of processing
Withdraw consent (where applicable)
Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise any of these rights, contact us at support@varsa.co.uk
12. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on this page, with the effective date shown at the top.