The custom merch partner built for creators, collectives & brands

From music drops to club gear, we design standout pieces worth wearing - no templates, no hassle, just fully custom merch, delivered direct to your people.

Dynamic picture of a cyclist riding downhill
Dynamic picture of a cyclist riding downhill
From Skepta to startup crews, we’re trusted by the best…
From Skepta to startup crews, we’re trusted by the best…

Smarter Merch Solutions, Designed Around You

Smarter Merch Solutions, Designed Around You

From cash flow fixes to made-to-order production - we help you launch merch that feels good and works better.

Direct Distribution

We handle fulfilment via custom webstores, so your supporters buy direct - no need to carry stock or chase people for collection.

The Cash Flow Solution

Forget paying out of pocket for boxes of merch. Your buyers can pay through your storefront - keeping your launch lean and risk-free.

Collaboration

We co-design every kit with you, just like how we do with A$AP. It’s not templated - it’s tailored, and it feels like your club’s identity.

Zero Waste

If you want, you can still order from us and handle distribution on your own webstore yourself - we're flexible to whatever works for you

Low MOQs

Thanks to our manufacturer relationships, you can access premium custom gear without huge minimums.

Smarter Merch Solutions,

Designed Around You

From cash flow fixes to made-to-order production - we help you launch merch that feels good and works better.

Direct Distribution

We handle fulfilment via custom webstores, so your supporters buy direct - no need to carry stock or chase people for collection.


The Cash Flow Solution

Forget paying out of pocket for boxes of merch. Your buyers pay through your storefront — keeping your launch lean and risk-free.


Collaboration

We co-design every kit with you, just like how we do with A$AP. It’s not templated - it’s tailored, and it feels like your club’s identity.

Case Studies

EXTENDING PRODUCT LIFE

Rework Workshops

Through our reworking workshops, we help teams and communities give pre-loved garments a second life rather than discarding them

Old kits, archive pieces, and unused stock are redesigned, repurposed, or rebuilt into wearable items that stay in circulation for longer

Reworking reduces demand for new production while preserving the stories, memories, and identity attached to each garment

EXTENDING PRODUCT LIFE

Rework Workshops

Through our reworking workshops, we help teams and communities give pre-loved garments a second life rather than discarding them

Old kits, archive pieces, and unused stock are redesigned, repurposed, or rebuilt into wearable items that stay in circulation for longer

Reworking reduces demand for new production while preserving the stories, memories, and identity attached to each garment

EXTENDING PRODUCT LIFE

Rework Workshops

Through our reworking workshops, we help teams and communities give pre-loved garments a second life rather than discarding them

Old kits, archive pieces, and unused stock are redesigned, repurposed, or rebuilt into wearable items that stay in circulation for longer

Reworking reduces demand for new production while preserving the stories, memories, and identity attached to each garment

LOWER IMPACT DELIVERY

Planned Production

Orders are produced and shipped in consolidated runs to reduce transport

Delivery timelines are planned in advance to avoid unnecessary urgency

UK orders are predominantly fulfilled via Royal Mail, chosen for its sustainability performance

LOWER IMPACT DELIVERY

Planned Production

Orders are produced and shipped in consolidated runs to reduce transport

Delivery timelines are planned in advance to avoid unnecessary urgency

UK orders are predominantly fulfilled via Royal Mail, chosen for its sustainability performance

LOWER IMPACT DELIVERY

Planned Production

Orders are produced and shipped in consolidated runs to reduce transport

Delivery timelines are planned in advance to avoid unnecessary urgency

UK orders are predominantly fulfilled via Royal Mail, chosen for its sustainability performance

SMART PRODUCTION

Zero Waste

All products are made only against confirmed demand

No unsold stock, no surplus inventory, no discarded garments

Every kit exists because someone ordered it - nothing more, nothing less

SMART PRODUCTION

Zero Waste

All products are made only against confirmed demand

No unsold stock, no surplus inventory, no discarded garments

Every kit exists because someone ordered it - nothing more, nothing less

SMART PRODUCTION

Zero Waste

All products are made only against confirmed demand

No unsold stock, no surplus inventory, no discarded garments

Every kit exists because someone ordered it - nothing more, nothing less

COMMITMENT

Tree Planting For Every Order

From 2026, every VARSA order funds the planting of one tree through our partnership with Earthly, helping support high-quality, nature-based projects that restore ecosystems and biodiversity

Earthly uses a rigorous 106-data-point assessment to identify projects that remove carbon while also benefiting local communities and wildlife, ensuring impact is measurable and credible

Our tree-planting activity is fully transparent - you can track the total number of trees planted in real time via our live Earthly impact dashboard at the bottom of this page

This image shows mangrove planting in Madagascar - one of the projects VARSA primarily supports through Earthly. This project forms part of a wider programme that has planted over 300 million trees and created more than 3 million workdays since 2007.

COMMITMENT

Tree Planting For Every Order

From 2026, every VARSA order funds the planting of one tree through our partnership with Earthly, helping support high-quality, nature-based projects that restore ecosystems and biodiversity

Earthly uses a rigorous 106-data-point assessment to identify projects that remove carbon while also benefiting local communities and wildlife, ensuring impact is measurable and credible

Our tree-planting activity is fully transparent - you can track the total number of trees planted in real time via our live Earthly impact dashboard at the bottom of this page

This image shows mangrove planting in Madagascar - one of the projects VARSA primarily supports through Earthly. This project forms part of a wider programme that has planted over 300 million trees and created more than 3 million workdays since 2007.

COMMITMENT

Tree Planting For Every Order

From 2026, every VARSA order funds the planting of one tree through our partnership with Earthly, helping support high-quality, nature-based projects that restore ecosystems and biodiversity

Earthly uses a rigorous 106-data-point assessment to identify projects that remove carbon while also benefiting local communities and wildlife, ensuring impact is measurable and credible

Our tree-planting activity is fully transparent - you can track the total number of trees planted in real time via our live Earthly impact dashboard at the bottom of this page

This image shows mangrove planting in Madagascar - one of the projects VARSA primarily supports through Earthly. This project forms part of a wider programme that has planted over 300 million trees and created more than 3 million workdays since 2007.

Process
Process

Getting your merch has never been easier

Say goodbye to bulk orders and broken systems,

here’s how we make custom merch actually work.

Step #1

Co-Create Your Merch

We collaborate with you to design your fully custom pieces - the same way we work with Skepta & A$AP.

Step #1

Co-Create Your Merch

We collaborate with you to design your fully custom pieces - the same way we work with Skepta & A$AP.

Step #2

Launch Your Custom Store

We build a bespoke webstore where your community can place their orders.

Step #2

Launch Your Custom Store

We build a bespoke webstore where your community can place their orders.

Step #3

Shipped Direct to Customers

Orders ship directly to each customer. Everyone gets real-time updates, saving you hassle & nagging.

Step #3

Shipped Direct to Customers

Orders ship directly to each customer. Everyone gets real-time updates, saving you hassle & nagging.

Process
Process

Getting your merch has never been easier

Say goodbye to bulk orders and broken systems,

here’s how we make custom merch actually work.

Step #1

Co-Create Your Merch

We collaborate with you to design your fully custom pieces - the same way we work with Skepta & A$AP.

Step #1

Co-Create Your Merch

We collaborate with your committee to design a fully custom kit and lifestyle collection - the same way we work with Skepta & A$AP.

Step #2

Launch Your Custom Store

We build a bespoke webstore where your community can place their orders.

Step #2

Launch Your Custom Store

We build a bespoke webstore where your community can place their orders.

Step #3

Shipped Direct to Customers

Orders ship directly to each customer. Everyone gets real-time updates, saving you hassle & nagging.

Step #3

Shipped Direct to Customers

Orders ship directly to each customer. Everyone gets real-time updates, saving you hassle & nagging.

VARSA's design felt personal, the quality was top-tier, and over 100 players and fans bought it. It honestly became a time capsule for our season and something people still talk about.

Max Van Zyl, Ex-KCLFC President

VARSA's design felt personal, the quality was top-tier, and over 100 players and fans bought it. It honestly became a time capsule for our season and something people still talk about.

Max Van Zyl, Ex-KCLFC President

VARSA's design felt personal, the quality was top-tier, and over 100 players and fans bought it. It honestly became a time capsule for our season and something people still talk about.

Max Van Zyl, Ex-KCLFC President

FAQ

Everything you need to know

How do we get started?

How much does it cost?

Can we add names or initials?

How long does delivery take?

FAQ

Everything you need to know

How do we get started?

How much does it cost?

Can we add names or initials?

How long does delivery take?

FAQ

Everything you need to know

How do we get started?

How much does it cost?

Can we add names or initials?

How long does delivery take?

Let’s Talk!

We’re selective about the projects we take on to make sure we give each one the attention it deserves.

If you’d like to discuss a potential collaboration, request a free consultation below (subject to availability).

Drone shot of a running track at night

Let’s Talk!

We’re selective about the projects we take on to make sure we give each one the attention it deserves.

If you’d like to discuss a potential collaboration, request a free consultation below (subject to availability).

Drone shot of a running track at night

Let’s Talk!

We’re selective about the projects we take on to make sure we give each one the attention it deserves.

If you’d like to discuss a potential collaboration, request a free consultation below (subject to availability).

Drone shot of a running track at night